“How Timberland used customer data to reboot its brand - The Washington Post http://t.co/R58igAQryU”
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The overall “manifesto” here compares the skill set of someone who works with the Internet to that of the DJ. A DJ's talent is judged on how well he knows: 1) How to manipulate his technology (the "deck" or and mixer) 2) How well he knows his content (the "track" or the dna of the music) 3) How well he relates to his customers (the audience or the...I give up the audience)
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